Sales intelligence, built for Australia
Not a global tool with an Australian add-on. Boosta is designed from the ground up for how Australian businesses actually sell. Built here, for here.
Global tools, local gaps
You know who your ideal customer is. Finding them is the hard part. Hours of research, incomplete databases, and emails that sound like everyone else's.
Apollo, ZoomInfo, LinkedIn Sales Navigator - they are built for the US market first. Australian coverage is an afterthought. Patchy data. AI that does not understand local industries or market dynamics.
“Australian sales teams deserve better than repurposed American tools with incomplete local data.”
Why we built this
We spent years in B2B sales in Australia. The same frustration every time: global tools that treated our market as an afterthought. Incomplete data. AI that did not understand local industries. Features designed for US enterprise sales cycles shoehorned into a market that works differently.
We started building Boosta because no one else was going to. Not as a side project - as a bet that Australian sales teams deserved purpose-built intelligence. Intelligence that actually understands the businesses in this market, not just their ABN.
1.5M+
businesses indexed
12
intelligence categories per business
100%
built from scratch in Australia
Intelligence that works both ways
Most tools give you a list of contacts and wish you luck. Boosta understands your business and theirs - then connects the dots.
Your business
Products, positioning, ideal customer profile. Boosta analyses what makes your business unique and what kind of prospect is the best fit.
Their business
Categories, products, tech stacks, growth signals, and market positioning across 1.5 million Australian businesses.
The result: intelligence that drives action
Every recommendation explains why the prospect fits your business. Every profile surfaces what that prospect actually does - not their industry category. That is the difference between guessing and knowing exactly who to pursue.
Three things we got right
Depth over breadth
1.5 million Australian businesses, each analysed across 12 intelligence categories - tech stack, case studies, pricing, competitive positioning, compliance signals, and more. Not 200 million shallow records scraped from around the world.
AI that shows its work
Every match comes with a written explanation: why this prospect fits, which signals drove the score, and what to look for in your first conversation. Not a black-box number.
Honesty over hype
No fake testimonials. No inflated 'verified contacts'. We launched in 2025 and we are upfront about what works and what is still being refined. The product earns trust by being useful, not by pretending to be established.
Same category. Different approach.
Generic tools
- Massive global database, shallow on every market
- A name and phone number - figure out the rest yourself
- No explanation of why a prospect is relevant
- Your SDR spends 30 minutes on Google before every call
- Australian data is an afterthought, not a priority
Boosta
- 1.5M+ Australian businesses, deeply analysed
- AI that understands what you sell and what they do
- A researched paragraph and talking points on every prospect
- Your SDR walks into every call already briefed
- Built for Australia from day one
How we work
Ship and iterate
We release improvements constantly. The intelligence engine gets smarter every week. We do not wait for perfect - we ship and refine.
Australian-first
Our data, our models, and our product decisions are built for the Australian market. This is not a limitation. It is our advantage.
Transparency by default
We tell you what Boosta can and cannot do. If a feature is early-stage, we say so. No pretending everything is battle-tested.
Small team. Big opinions about sales tools.
Boosta is built by Banja Labs, a small, focused team in Australia. We have shipped production ML systems, built sales pipelines from scratch, and spent enough time wrestling with generic tools to know exactly what was missing. We are not building a sales tool for the world. We are building the one Australia actually needs.
We move fast. If you email us, a real person responds.
From signup to your first ten matches: 15 minutes.
No credit card. No sales call. No CSV upload. Describe your ideal customer in one sentence - we do the rest.
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