For IT Services
Their website tells you everything about their IT
Missing security headers. No SSL. Outdated CMS versions. Slow load times. These are not just website problems — they are signals of a business that needs a managed service provider. Boosta finds them automatically.
The Problem
Sound familiar?
You know the signals, but cannot scan at scale
You can spot an insecure website in seconds. Missing HTTPS, outdated WordPress, no security headers. But manually auditing thousands of local business websites is not feasible — even though every red flag is a potential client.
Generic lead lists miss the technical picture
Business directories tell you a company exists. They do not tell you that the company is running an unpatched CMS with no WAF, no CDN, and contact forms sending data over HTTP. That is the information you actually need.
Reactive sales cycle drains resources
Most MSP deals start when something breaks — a ransomware attack, a server failure, a compliance audit. By then, you are competing with five other providers. Finding businesses before the crisis gives you a massive advantage.
How It Works
Here is what changes
Crawl intelligence that speaks your language
Boosta analyses every business website for technical signals: SSL configuration, security headers, technology stack, CDN usage, page performance. The exact indicators you would check in a prospect audit.
- SSL certificate status and configuration detected automatically
- Security header analysis (HSTS, CSP, X-Frame-Options, and more)
- Technology stack identification — CMS, frameworks, hosting provider
- Page load performance and CDN usage as infrastructure indicators
Turn technical debt into qualified leads
A business running WordPress 5.x with no security headers and shared hosting is not just a website problem — it is a business that likely has no IT strategy. Boosta connects these technical signals to sales opportunities.
- Outdated tech stacks indicate no active IT management
- Missing security headers suggest broader vulnerability gaps
- No CDN or poor performance signals infrastructure underinvestment
- Combine technical signals with growth indicators for high-value targeting
Lead with a free audit, backed by real data
Walk into every conversation with specific findings about their infrastructure. Offering a 'free IT health check' is ten times more compelling when you already know what you will find.
- Reference specific technical issues in your outreach
- Position your services against their actual vulnerabilities
- 12 intelligence categories give full business context alongside tech signals
- Turn cold outreach into a value-first conversation
Prioritise by risk and opportunity
Not every business with a bad website is a good MSP client. Boosta combines technical signals with business intelligence — size, growth trajectory, industry — so you focus on prospects who can afford and need managed services.
- Filter by industry verticals you specialise in
- Growth signals indicate businesses ready to invest in IT
- Match quality scoring weighs technical and business factors together
- Weekly new prospects as more businesses are crawled and analysed
See It In Action
A typical workflow
You describe your ICP: businesses with 10-100 employees in Sydney that show signs of poor IT infrastructure — outdated websites, missing security basics, no evidence of professional IT management.
Boosta returns 400+ matches with technical signal breakdowns. Top result: a logistics company with 45 employees running an unpatched WordPress site, no HTTPS on their customer portal, and missing every recommended security header.
A growing medical practice in Parramatta also surfaces — their patient booking system runs over HTTP with no Content Security Policy. In healthcare, that is not just bad IT — it is a compliance risk.
You reach out to the logistics company: 'I noticed your customer portal at portal.example.com.au is not running HTTPS — that means login credentials are transmitted in plain text. Happy to run a complimentary security assessment.'
Their operations manager had no idea. They assumed their 'web guy' handled security. Meeting booked for next Tuesday to discuss a full IT audit.
Monday morning: Boosta alerts you to a new high-priority match — an accounting firm that just expanded to a second office but is still running their file server on consumer-grade hardware with no backup solution visible. You reach out before they learn the hard way.
Features
Made for it services & msps
AI Matching
Boosta combines technical crawl signals with business intelligence to rank prospects by fit. See exactly which infrastructure gaps make each business a strong lead.
Learn moreProactive Alerts
Get notified when new businesses with poor technical infrastructure are detected. Reach out before a security incident forces them to call your competitor.
Learn moreProspect Analytics
Track which technical signals and industry verticals deliver the highest-converting MSP prospects. Optimise your outreach strategy with data.
Learn moreFind businesses that need better IT
Start free — first matched prospects in under 15 minutes. No credit card required.