Boosta vs Apollo
Apollo is a strong contact database for US-focused teams. Boosta is built for Australian business intelligence. Here is where each tool genuinely shines.
Feature comparison
| Boosta | Apollo | |
|---|---|---|
| Australian businesses | 1.5M+ with deep profiles | ~200K, partial coverage |
| Data type | Business intelligence: products, services, tech, signals | Contact data: emails, phone numbers, job titles |
| AI matching | Semantic matching with plain-English explanations | Basic lead scoring with firmographic filters |
| Email generation | AI-personalised from business intelligence | Templates with merge fields |
| Australian SME coverage | Deep — regional and niche businesses included | Patchy — many Australian SMEs missing entirely |
| Business context | Products, services, tech stack, market positioning | Company size, industry, revenue (basic firmographics) |
| CRM integrations | Growing | Salesforce, HubSpot, Outreach, and more |
Who each tool is best for
Choose Boosta if...
You sell to Australian businesses and need deep prospect intelligence — what they do, what tech they use, how they are positioned — to personalise outreach and close deals.
Choose Apollo if...
You need a large global contact database with email addresses, phone numbers, and job titles, and sell primarily into the US or multi-region markets.
An honest comparison
Where Boosta is stronger
Australian data that actually exists
Apollo has strong US coverage but patchy Australian data. Many Australian SMEs — especially regional businesses and those outside tech — are missing entirely. Boosta's 1.5M+ Australian businesses were built from the ground up for this market.
Business intelligence, not just contacts
Apollo finds email addresses, phone numbers, and job titles. Useful. But it tells you almost nothing about what a business actually does. Boosta gives you structured intelligence on products, services, technology, and market positioning.
Matching that explains itself
Apollo has lead scoring based on firmographic filters. Boosta uses semantic matching to understand fit at a deeper level — and every match comes with a plain-English explanation of why the prospect is relevant to you.
Where Apollo is stronger
Contact data
If you need individual email addresses and phone numbers for named contacts, Apollo has a larger global people database.
Global coverage
If you sell internationally across the US, Europe, and APAC, Apollo covers more countries in a single tool.
CRM integrations
Apollo has mature integrations with Salesforce, HubSpot, Outreach, and most major sales platforms.
Choose Boosta if you sell to Australian businesses and want intelligence that powers real personalisation — not just a name and email.
Choose Apollo if you need a global contact database with individual email addresses, phone numbers, and deep CRM integrations.
Why teams switch to Boosta
Australian-first data
Not a global database with Australian records bolted on. 1.5M+ Australian businesses are the primary dataset, with depth and freshness that global tools cannot match here.
Two-Sided Intelligence
Other tools understand your prospects. Only Boosta also understands your business. That is what makes the matching actually useful - it is based on genuine alignment, not just filters.
Match explanations you can act on
When Boosta recommends a prospect, it tells you why in plain English. Not a score. Not a label. A specific explanation you can act on.
Pricing at a glance
An honest look at what each platform costs.
| Boosta | Apollo | |
|---|---|---|
| Free tier | Generous free plan | Limited free plan |
| Starting price | $79/mo | ~US$49/mo |
| Australian data quality | Deep (1.5M+ businesses) | Limited (~200K) |
| Per-seat pricing | Per seat | Per seat |
| Annual commitment | Optional | Optional |
| Credit system | Usage-based | Email credit limits per tier |
Pricing as of March 2026. All prices in USD unless noted. Check each provider for current pricing.
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