Boosta vs Firmable
Firmable is a database. Boosta is a matching engine. The difference: Firmable tells you who exists, Boosta tells you who to call, and why.
Feature comparison
| Boosta | Firmable | |
|---|---|---|
| Core product | Matching engine that ranks and explains fit | Company database you filter and export |
| Australian coverage | Deep AU-first dataset with ongoing enrichment | Deep AU-first dataset with long track record |
| Two-sided ICP matching | ||
| Plain-English match explanations | ||
| Continuous discovery loop | Fresh matches surface as new signals appear | Static lists built from saved filters |
| Firmographic filters (ABN, industry, size) | ||
| Vertical templates (mortgage, SaaS, agencies…) | ||
| Native HubSpot / Salesforce integrations | ||
| Pricing transparency | Public plans with a free tier | Mostly sales-led, tiered by seats and exports |
Who each tool is best for
Choose Boosta if...
You sell into Australia and want fit-ranked prospects with explanations you can act on — an engine that gets smarter as it learns your ICP, not a CSV you have to triage by hand.
Choose Firmable if...
You want a large, filterable database of Australian companies and the value is mostly in bulk firmographic export and native CRM push.
An honest comparison
Where Boosta is stronger
Matching engine, not just a database
Firmable hands you a filtered list and leaves the judgement call to you. Boosta ranks businesses against your ICP, scores them, and re-ranks as new signals arrive. You get a prioritised shortlist instead of a 10,000-row CSV.
Two-sided intelligence
Firmable only understands the prospect side. Boosta profiles your business too — what you sell, who you serve, what your best customers look like — and matches on genuine alignment, not just firmographic overlap.
Plain-English explanations
Every Boosta match comes with a readable reason: why this business fits, which signals triggered, what the hook is. No opaque scores, no guessing what a filter actually caught.
Continuous discovery loop
Firmable lists are snapshots. Boosta keeps watching — new signals, new businesses, new fits — and surfaces them as they appear. Your pipeline refreshes itself.
Accessible pricing and vertical templates
Boosta has a free tier and public pricing, plus prebuilt ICP templates for verticals like mortgage broking, SaaS, agencies, and professional services. Fast to start, cheap to trial.
Where Firmable is stronger
Longer track record in the AU market
Firmable has been building its Australian company graph for years and has a well-established brand with AU sales teams. That track record and the depth of firmographic attributes it has accumulated are real.
Native HubSpot and Salesforce integrations
Firmable has mature, native push-to-CRM flows for HubSpot and Salesforce. If your workflow lives entirely inside your CRM and you want one-click sync, that is a genuine advantage today.
Database-style exports for RevOps
If you want a large, filterable AU company database to slice, enrich, and dump into your own data warehouse, Firmable's shape fits that job well.
Choose Boosta if you want a matching engine that prioritises who to call and tells you why — not just another AU company database to filter.
Choose Firmable if you need a classic AU company database with deep native HubSpot and Salesforce sync and your workflow is list-first, not match-first.
Why teams switch to Boosta
Australian-first data
Not a global database with Australian records bolted on. 1.5M+ Australian businesses are the primary dataset, with depth and freshness that global tools cannot match here.
Two-Sided Intelligence
Other tools understand your prospects. Only Boosta also understands your business. That is what makes the matching actually useful - it is based on genuine alignment, not just filters.
Match explanations you can act on
When Boosta recommends a prospect, it tells you why in plain English. Not a score. Not a label. A specific explanation you can act on.
Pricing at a glance
An honest look at what each platform costs.
| Boosta | Firmable | |
|---|---|---|
| Free tier | Public free plan | Sales-led trials |
| Public pricing | Tier details on request | |
| Starting point | Self-serve | Book a demo |
| Australian focus | Pure AU | Pure AU |
| Contract commitment | Monthly or annual | Typically annual |
Pricing as of March 2026. All prices in USD unless noted. Check each provider for current pricing.
See other comparisons
From signup to your first ten matches: 15 minutes.
No credit card. No sales call. No CSV upload. Describe your ideal customer in one sentence — we do the rest.