Boosta vs Clay
Clay is a data-enrichment and automation platform that pulls from many providers. Boosta is an Australian matching engine with its own dataset. Here is an honest comparison for AU sales teams - where each tool wins, where each falls short.
Feature comparison
| Boosta | Clay | |
|---|---|---|
| Core product | Matching engine over an owned AU dataset | Enrichment and automation across third-party sources |
| Owned dataset | 1.5M+ AU businesses indexed directly | Routes to external data providers you connect |
| Australian coverage | AU-first by design | Depends on the providers you wire in |
| Two-sided ICP matching | ||
| Plain-English match explanations | ||
| Workflow automation and integrations | ||
| Bring-your-own data providers | ||
| Pricing transparency | Public plans with a free tier | Public, usage-based plans with a free tier |
Who each tool is best for
Choose Boosta if...
You sell into Australia and want fit-ranked prospects with explanations, from a dataset built for the local market.
Choose Clay if...
You want to orchestrate enrichment and automation across multiple data sources you choose, and AU is not your only market.
An honest comparison
Where Boosta is stronger
An owned Australian dataset, not a router
Clay's model is to orchestrate enrichment across data providers you connect - the data quality depends on which sources you wire in and pay for. Boosta indexes more than 1.5 million Australian businesses directly, so AU coverage is built in rather than assembled provider by provider.
Matching engine, not a workflow builder
Clay gives you tables and automations to enrich and act on lists you bring. Boosta starts a step earlier: it ranks businesses against your ICP and explains the fit, so the prioritisation itself is the product.
Two-sided intelligence
Boosta profiles your business as well as the prospect's and matches on genuine alignment. Clay enriches records you already have rather than discovering and ranking fit.
Plain-English explanations
Every Boosta match comes with a readable reason: why this business fits, which signals triggered, what the hook is.
Simple to start for AU prospecting
Boosta has a free tier and a single AU-focused dataset, so there is no provider stack to assemble before you see local matches.
Where Clay is stronger
Flexible enrichment and automation
Clay's core strength is orchestration - waterfall enrichment across many providers, tables, and automations. If you want to build custom data workflows and route between sources, that flexibility is real.
Bring your own data providers
Clay lets you connect and combine external data sources. Teams that already pay for specific providers can centralise that spend and logic in one place.
Public, usage-based pricing with a free tier
Clay publishes its pricing, including a free plan and usage-based paid tiers. That transparency makes it easy to trial and to model cost as usage grows.
Choose Boosta if you sell into Australia and want a matching engine with its own AU dataset that ranks who to call and tells you why - without assembling a provider stack.
Choose Clay if you want a flexible enrichment and automation layer over data providers you bring, and you are comfortable building the workflows yourself.
Why teams switch to Boosta
Australian-first data
Not a global database with Australian records bolted on. 1.5M+ Australian businesses are the primary dataset, with depth and freshness that global tools cannot match here.
Two-Sided Intelligence
Other tools understand your prospects. Only Boosta also understands your business. That is what makes the matching actually useful - it is based on genuine alignment, not just filters.
Match explanations you can act on
When Boosta recommends a prospect, it tells you why in plain English. Not a score. Not a label. A specific explanation you can act on.
Pricing at a glance
An honest look at what each platform costs.
| Boosta | Clay | |
|---|---|---|
| Free tier | Public free plan | Public free plan |
| Public pricing | Usage-based tiers | |
| Starting point | Self-serve | Self-serve |
| Australian focus | Pure AU | Provider-dependent |
| Contract commitment | Monthly or annual | Monthly or annual |
Pricing as of April 2026. All prices in USD unless noted. Source: clay.com/pricing. Visit Clay's website for current pricing.
Competitor information sourced from Clay's website as of April 2026. Pricing: clay.com/pricing. Boosta data (1.5M+ businesses) indexed from publicly available Australian business directories and registries. Visit competitor websites for current pricing and features.
From signup to your first ten matches: 15 minutes.
No credit card. No sales call. No CSV upload. Describe your ideal customer in one sentence - we do the rest.
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