Boosta vs Cognism
Cognism is a global B2B contact database with a strong UK and European footprint. Boosta is an Australian matching engine. Here is an honest comparison for AU sales teams - where each tool wins, where each falls short.
Feature comparison
| Boosta | Cognism | |
|---|---|---|
| Core product | Matching engine that ranks and explains fit | Global contact database you filter and export |
| Australian coverage | AU-first dataset across 1.5M+ businesses | Global coverage, strongest in UK and Europe |
| Two-sided ICP matching | ||
| Plain-English match explanations | ||
| Firmographic filters (ABN, industry, size) | ||
| Direct-dial and contact data | ||
| Native CRM and sales-tool integrations | ||
| Pricing transparency | Public plans with a free tier | Sales-led, quoted on request |
Who each tool is best for
Choose Boosta if...
You sell into Australia and want fit-ranked prospects with explanations you can act on, from a dataset built for the local market.
Choose Cognism if...
You want a global contact database with verified phone numbers and your priority markets are the UK and Europe.
An honest comparison
Where Boosta is stronger
Built for Australia, not adapted to it
Cognism's strength is global contact data, with its deepest coverage in the UK and Europe. Boosta indexes the Australian market directly - more than 1.5 million AU businesses - so coverage of local SMEs does not thin out the way a global database often does outside its core regions.
Matching engine, not just a database
Cognism hands you a filtered list of contacts. Boosta ranks businesses against your ICP, scores them, and re-ranks as new signals arrive. You get a prioritised shortlist with reasons, not a large export to triage by hand.
Two-sided intelligence
Boosta profiles your business too - what you sell, who you serve, what your best customers look like - and matches on genuine alignment, not just firmographic overlap. A contact database works one side of that equation.
Plain-English explanations
Every Boosta match comes with a readable reason: why this business fits, which signals triggered, what the hook is. No opaque score to interpret on your own.
Accessible pricing
Boosta has a free tier and public pricing, so you can trial it without a sales conversation. Cognism is sales-led and quoted per account.
Where Cognism is stronger
Phone-verified contact data
Cognism is known for verified direct-dial phone numbers and a large contact database. If your motion is high-volume calling and you need person-level contact details at scale, that is a real strength.
Strong UK and European coverage
Cognism has deep coverage and a well-established brand in the UK and across Europe, with attention to GDPR-aligned data practices. For teams selling into those regions, that footprint matters.
Mature sales-tool integrations
Cognism has established integrations with common CRMs and sales-engagement platforms. If your workflow lives inside those tools and you want contact data pushed straight in, it fits that job well.
Choose Boosta if you sell into Australia and want a matching engine that prioritises who to call and tells you why - not a global contact database where AU is one region among many.
Choose Cognism if you need person-level contact data with verified direct dials at scale, especially for outbound into the UK and Europe.
Why teams switch to Boosta
Australian-first data
Not a global database with Australian records bolted on. 1.5M+ Australian businesses are the primary dataset, with depth and freshness that global tools cannot match here.
Two-Sided Intelligence
Other tools understand your prospects. Only Boosta also understands your business. That is what makes the matching actually useful - it is based on genuine alignment, not just filters.
Match explanations you can act on
When Boosta recommends a prospect, it tells you why in plain English. Not a score. Not a label. A specific explanation you can act on.
Pricing at a glance
An honest look at what each platform costs.
| Boosta | Cognism | |
|---|---|---|
| Free tier | Public free plan | Sales-led |
| Public pricing | Quoted on request | |
| Starting point | Self-serve | Book a demo |
| Australian focus | Pure AU | Global |
| Contract commitment | Monthly or annual | Typically annual |
Pricing as of April 2026. All prices in USD unless noted. Source: cognism.com/pricing. Visit Cognism's website for current pricing.
Competitor information sourced from Cognism's website as of April 2026. Pricing: cognism.com/pricing. Boosta data (1.5M+ businesses) indexed from publicly available Australian business directories and registries. Visit competitor websites for current pricing and features.
From signup to your first ten matches: 15 minutes.
No credit card. No sales call. No CSV upload. Describe your ideal customer in one sentence - we do the rest.
Last updated: